If given a choice, which of the two would you prefer doing? One option is visit a physical store to purchase products or, buying it online. You would have read many magazines, reviews, etc. about the fastest and growing industry, the Internet. With the use of this facility every individual, company and so on are able to connect with the whole world. Today, there are many virtual stores selling goods and services to consumers around the world. It’s a medium that caters to the needs of children, youth, adults, businessmen and others. So, what’s the role of ecommerce sites?
It’s a platform developed for web customers and suppliers to engage transactions. There are many benefits of starting an online store, however, this article would be highlighting important pointers. In order to generate more sales, a company should build a strong webpage. There aren’t any hard and fast rules or general layouts that brings more success. However focusing on the following features would be useful:
First and foremost, when individuals search for online stores, they are attracted by the company logo. It talks about the reputation, brand, product and many more. For instance you would consider Amazon, eBay, etc. reputed sites to shop at. Therefore, a good ecommerce website in SG has a powerful logo.
A customer would likely want to visit your webpage if you’re offering attractive deals. For instance there are many virtual stores that offer daily deals, seasonal discounts, etc. With continuous deals or benefits for loyal customers, the base of buyers would increase.
On the other hand, people are interested about what’s new, are there any new brands, products, etc. sold by your company. Therefore, the best way to attract buyers is to display ‘new in store’ products in the home page. Frequent buyers would browse through this information than the older inventory.
Customization of the page layout
Easy, easy, easy, should be a key factor that should be kept in mind, when the page is being designed. Customers need to quickly access what they are looking for, add it to the cart, until shopping is completed, etc. Therefore, consider the layout with tabs of the ecommerce website such as;
– Search bar– Shopping cart– New arrivals– Daily deals or discounts, etc.
Payment and shipping
Offering various payment methods including international or limiting it to location customers. Moreover, if you’re planning to expand or spread it into foreign target consumer groups, might consider free shipping services for certain products. These are pointers to which most buyers are attracted.
Don’t forget that customers are always on the search for a better site or store to purchase products or services. Therefore, think about it from a customer’s point of view. How would they view a page? What would you, as a customer look in webpage? As a fact, the aforementioned points could be very useful for your company.